FX should work for businesses, not against them

By Dor Golan, Co-founder & CEO, Grain

About the Author

With over 25 years in finance—running hedge funds, managing liquidity solutions, and working at the intersection of capital markets and technology—I’ve seen firsthand how currency volatility creates unnecessary friction in global trade. Businesses don’t just deal with FX risk; they absorb it, price around it, and struggle with inefficiencies that cut into their bottom line.

We built Grain to change that.

From a Concept to Over $1 Billion in Transactions

About six months ago, we launched our embedded FX optimization and hedging solution—designed to give businesses control over currency risk while optimizing conversion rates. Today, we’re already processing over $1 billion in transactions annually.

That’s not just growth—it’s validation that this problem was long overdue for a real solution.

For decades, businesses operating across borders were forced to pick between lousy options when it came to FX:

• Stay exposed and allow FX to drive their pricing, sales conversions and profit margins 

• Add static markups and become less competitive

• Manage hedging on their own as a siloed business process, that is operationally cumbersome, cost inhibitive and managed in batch mode that does not impact sales conversions. 
  

These approaches hurt growth. FX volatility isn’t just a financial issue—it impacts pricing strategies, customer trust, and conversion rates. Grain changes this by embedding FX directly into pricing and transaction flows, allowing businesses to:

• Lock in guaranteed, competitive rates that increase sales conversions.

• Optimize FX based on the unique profile of each end-user to absolutely maximize check-out success rates

• Protect gross profits from unpredictable market swings

• Deliver an hedging solution that simplifies life for CFO teams and doesn't add more noise to P&Ls due to natural friction in commerce (such as cancelations and delays)

• Automate FX management so finance teams don’t need to waste valuable time and resources managing positions.

Instead of treating FX as an afterthought, businesses using Grain turn it into a competitive advantage—one that helps them grow, not just manage risk.

A $50 Million Investment in the Future of Data-Aware Capital Markets Products

With our latest funding round, bringing our total raise to over $50 million, we’re not just scaling—we’re reinforcing our foundation.

We’re fortunate to have Bain Capital Ventures leading our Series A, alongside Aleph, Vessey Ventures, and Hanaco—partners who share our vision of reshaping how Capital Markets products are delivered in the digital economy.

This funding allows us to:

• Expand our AI-driven FX solutions to serve more industries

• Strengthen our technology to optimize pricing strategies in real time

• Grow our team to continue pushing the boundaries into new capital markets products
  

The best businesses focus on fundamentals, not hype. That’s our focus at Grain—delivering real solutions, real impact, and real growth.

And we’re just getting started.